Turning strategy, storytelling, and design into meaningful communication experiences
Each project below demonstrates how I apply communication principles in both digital and real-world environments. From social media campaigns to client-based web content, my work is rooted in strategy, audience awareness, and purposeful design.
Museum of Trends
Social Media & Communication Intervention
The Museum of Trends was a two-week communication intervention designed to explore how social media trends influence overconsumption among young adults.
The Problem
Social media accelerates trend cycles, often encouraging impulse buying and normalized overconsumption. Many users participate without recognizing the long-term impact of these behaviors.
My Role
I contributed to the development of the Instagram campaign, messaging strategy, and interactive exhibit experience, focusing on creating content that encouraged awareness and reflection on overconsumption behaviors.
Strategy
We combined a digital and physical approach:
- A two-week Instagram campaign designed to spark recognition and engagement
- An in-person exhibit that allowed participants to reflect on their own experiences with trends
How we did it
- “Recognize these trends?” carousel posts
- Reflective prompts like “Would you buy this again today?”
- Interactive sticker activity at the exhibit to visualize participation in trends
Results:
Rather than focusing on quantitative metrics, the campaign emphasized audience engagement and awareness. Participants actively interacted with both the content and the exhibit, demonstrating increased recognition of their own consumer behaviors.
Key Takeaway:
This project strengthened my ability to design communication that connects theory to real-world impact and encourages meaningful audience reflection.
Holy Name Catholic School
Enhancing Digital Presence Through Video Content
As part of a service project, I created 10 promotional videos for Holy Name Catholic School to support enrollment and strengthen their digital presence.
Audience
Potential families in the Beech Grove community
Goal
Increase awareness, communicate school values, and encourage enrollment
My approach
The content focused on:
- Clear, value-based messaging
- Short-form, engaging videos
- Highlighting both academic and community aspects of the school
What I did
- “Knowing, Loving, Serving God” messaging
- “What We Offer” informational clips
- Visual storytelling using real school footage and messaging overlays
Results
The final videos provided the school with versatile content they can use across platforms to promote enrollment and communicate their identity effectively.
Key Takeway
This project strengthened my ability to translate organizational values into engaging, audience-centered digital content.
CONTENT & WEB STRATEGY
Content & Web Strategy Across Client Projects
Across multiple client-based projects, I developed web content and page structures designed to improve clarity, usability, and audience engagement.
Projects included
- Indiana Historical Society
- Financial Framework Partners
- Pere Marquette Painting
Approach
My focus was on:
- Simplifying complex information for users
- Structuring pages for readability and navigation
- Creating content that aligns with audience needs and business goals
What i did
- Built and structured WordPress pages and an email campaign.
- Developed clear, user-focused messaging
- Applied web writing techniques such as scannability, headings, and strong calls-to-action
Results
Each project resulted in more accessible, organized, and user-friendly content that better supports both client goals and audience understanding.
Key takeaways
These experiences strengthened my ability to combine design and writing to create effective, user-centered digital experiences.
What These Projects Represent
Across each of these projects, I’ve developed a strong foundation in content strategy, social media campaigns, digital storytelling, and web design. Whether working in digital or in-person environments, my focus remains the same. I value creating communication that is intentional, engaging, and impactful.
Alexia Bowen 